Though built as a secondary facility, the Enschede brewery over the years became the main producer of Grolsch. The others have only been confirmed available in 6 pack, 12 oz bottles.
Grolsch Premium Pilsner is available in a wide variety of serving sizes, including swing-top bottles, mini-kegs and half-barrels. In 2006, Grolsch ended its five-year relationship with importer United States Beverage, LLC, and signed a distribution agreement with Anheuser-Busch effective 1 April 2006, which was terminated following the SABMiller acquisition as A-B did not want to promote a rival's product.įive beers are featured in the US market: Grolsch Lager, Grolsch Amber, Grolsch Blonde and Grolsch Light. In 2002, the Canadian Sleeman Breweries purchased the rights to distribute Grolsch in Canada. However, it was reintroduced into the UK in late October 2020 with a lower ABV recipe at 4%. It was no longer available in the UK after Asahi ended the JV. Grolsch Premium Pilsner is by far the most important beer in its international profile, while its Amsterdam brand grew by 40 per cent in 2006, primarily in Russia and France.įor 25 years Grolsch Premium Pilsner was brewed under licence in the UK by Grolsch (UK) Ltd., a joint venture with Coors Brewers Ltd until November 2019. These primary markets make up 78 per cent of Grolsch's international sales (by volume). Grolsch focuses primarily on the United Kingdom, the United States, Canada, Australia and New Zealand. Grolsch is the 21st largest provider of beer in the world, and is available in 70 countries. SABMiller subsequently sold the company to Anheuser-Busch InBev and in April 2016, the latter accepted Asahi Group Holdings Ltd.’s offer to buy not only Grolsch but also the Peroni and Meantime beer brands for €2.55 billion (US $2.9 billion). The takeover was completed with the delisting of Grolsch's shares on 20 March 2008. On 19 November 2007 the board of Royal Grolsch NV accepted an €816 million offer for the company by SABMiller. The domestic market comprises fifty-one per cent of total production. Grolsch was, as of February 2006, the second largest brewer in the Netherlands (after Heineken) with annual production of 320 million litres. Neerfeldt's son-in-law, Peter Sanford Kuyper, later took over. The brewery was first operated by Willem Neerfeldt. Grolsch is best known for its 5% abv pale lager, Grolsch Premium Pilsner. The city of Groenlo was then known as Grolle, hence the name Grolsch, meaning 'of Grolle'. The Grolsch brewery was founded in 1615 in Groenlo.